Don't Just Take Her Word For It
Awards are one thing — proof is another. This page is what two decades of work actually looks like when you follow it past the trophy case: on international stages, in front of camera for campaigns and shoots, and in rooms full of hairdressers learning something new for the first time. Sam's known for breaking things down in a way that actually sticks — her audience don't just watch and nod, they leave confident and excited to go do it.
Live Shows & Events
From leading hair shows across Hong Kong and Bangkok to judging the world's biggest live hairdressing competitions in India — campaigns in New York, and Celebrity Events in LA, and editorial work that's internationally published and awarded.
Look & Learns
Education doesn't always mean scissors and brushes in hand — whilst delivering hands on technique breakdowns, you’ll learn trend forecasting, formulating, salon business marketing and content creation, as well as the thinking behind the work.
You can learn digitally or Live, from my intimate masterclasses to some of the biggest stages and audiences in the world.
Hands On
This is where it gets real — practical, hands on education. The sessions where you leave with a skill you didn't have walking in. Truly understanding the systems and techniques to be able to go away and re-create and evolve straight away.
